Want to learn about SEO? Want to rank your website in Google’s First Page? What are the strategies for Good SEO? What are backlinks? And how to build High Quality Backlinks? Read till the end to get the answers to these questions. And don’t skip any point. If you like it, kindly share your feedback. So now, come on and let’s start learning.

What is Search Engine Optimization?

SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by enhancing the visibility of a website or a web page to users of a web search engine. In other words, SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

We will go much deeper into it. You will understand everything by going through all the steps I am providing.

The Top 10 SEO Strategies to Follow in 2024

To get a huge amount of organic traffic, follow these strategies:

1. Finding and creating a list of Keywords.
2. Analyzing your competitors/inspirations on Google’s First Page.
3. Creating your content better/different than your Competitor/Inspiration.
4. Building high-quality backlinks.
5. Optimizing your own site for On-Page SEO.
6. Optimizing for Search Intent.
7. Making your content attractive.
8. Building links to your page.
9. Promoting your content to forums.
10. Updating and improving your content over time.

Step 1: Finding and Creating a List of Keywords

Whenever we post anything on the internet, our site ranks for the keywords we use in our blog post/page. So, it’s very important to choose the right keyword. Everything in search engine optimization revolves around keywords. That’s why keyword research is usually the first step to boost your website SEO.

You can easily find the keywords your target audience searches for using Google suggestions. See how Google Search gives suggestions, through which you can choose your keywords.

There are two types of keywords:

• Short Tail Keywords
• Long Tail Keywords

What are Short Tail Keywords?

Short tail keywords are very competitive with a higher search volume. They consist of 2-3 words. For example, “SEO in 2024,” which is very competitive. It is very difficult to rank on top in Google or any other search engine with short tail keywords.

What are Long Tail Keywords?

Long tail keywords are less competitive with low search volume. They can consist of a sentence. For example, “How to do SEO for a website in 2024,” which is much less competitive. It will not be as difficult to rank on top in Google or any other search engine with long tail keywords.

The best way to rank on Google is to use long tail keywords, which tend to be less competitive than short tail keywords. Even though long keywords have low search volume, you will rank faster if you use them.

I recommend taking keyword suggestions through Google search as stated above. Try to collect at least 15 keywords and use them.

How to Know Search Volume for a Keyword/Website?

There are a lot of paid and free tools you can use for keyword research. You will also be able to see the search volume for a particular keyword. Many more features are included in the keyword researching tools. For example, backlinks and daily visits to your competitor/inspiration’s website.

Some of them are:

• Ubersuggest (Free Tool)
• SEMrush
• Google Keyword Planner Tool (Free Tool)
• Ahref (Paid Tool)

So give it a try and drop comments if you face any problems.

Step 2: Analyzing Your Competitor/Inspiration's Content on Google’s First Page

Now, in step 2, we will know what and how to analyze your inspiration/competitor’s content on Google’s first page.

• Head towards and type google.com in the URL box of your browser.
• Just type your keyword in the Google search bar.
• Analyze the top 10 results from the search results.

Open every result and see how their content is. Are they specific to the keywords they are ranking for? If your targeted keyword is “Top 10 Bollywood Movies in 2024,” for example, you must see if the results you got in search results are using your targeted keyword, i.e., top 10, or if they are providing top 20 or top 40 or something like that. Analyze everything, read their contents so that if they made a mistake in their content, you will not repeat it.

Copy their URL and search the URL in SEO tools that I stated in step 1. See how much traffic they have and how many backlinks are there for that particular post.

I will refer to this step many times in this blog. Since it is the most important step for ranking your blog post.

So, give this step a try and drop a comment if you face any problem.

Step 3: Creating Your Content Better/Different Than Your Competitor/Inspiration

Once you have completed the 2nd step, you will notice that you have everything in your head on how you will write the content. So, now I will only tell you how you can improve your content. When you analyzed the top 10 search results, you must have seen some of the mistakes that your competitor made. You will not repeat that mistake. You should not use any image from the internet (copyright image). You will create images yourself according to your content, or you can go to sites that provide free images (non-copyright images). Such sites are:

• Pexels
• Unsplash
• Pixabay

Use these three sites; you will find awesome images on these three sites.

Keep your content organized and attractive. Only give relevant information in the post. Tell your visitors about your references, ideas, and what they will get if they visit your blogs regularly. Try to be interactive with your words in your blog.

You can do two things:

• Create better content than your competitors.
• Do something different.

If you want to write better content, follow my guidelines above. But if you want to do something different, follow these steps.

Sometimes you want to create something bigger and better than what’s out there, i.e., The Skyscraper Technique.

But sometimes you are better off with content that’s completely different. The reason behind it is that it helps your content stand out.

Step 4: Building High-Quality Backlinks

While analyzing the top 10 search results in step 2, you must have come across the term "Backlinks," and you must have noticed that the post that was in the top place, i.e., Rank 1 in search results, has more backlinks than other posts in the search results. Thus, you should now understand that if you want to rank on top, you need to get backlinks.

In fact, according to a recent study by Stone Temple Consulting published on the Moz Blog, links are still strongly correlated with first-page Google rankings. This means they’re still a key Google ranking factor.

Since building backlinks is a broad term itself, it is not possible to explain in detail about building backlinks here. So I will publish a separate blog on how to build high-quality backlinks if this blog post reaches 10,000 people.

Here, I will try to give a brief overview of how to make backlinks for your post.

The first step for building backlinks is looking at your competitor’s backlinks, which you will be able to find with SEO tools such as Ubbersuggest. Look at their backlinks and find sites that are linking to that post. Find the email of the website’s owner and write a mail to him/her that you have written a blog that is more specific than the post they have linked to their site. Attach the link to your blog post in the mail, saying that they should read your blog, and if they find it useful, they should link your blog post to their site.

Sometimes they will ask for money for linking your blog post to their site. If you want to spend some money on backlinks, you should pay them for backlinks. But before paying, do some research on their blog to find out the search volume of their post in which you want your blog post to be linked. If you get a good deal, then go for it.

One more thing you can do is talk to some website owners and ask for backlinks and give them backlinks in return. That’s it about backlinks in this post.

To know more about backlinks, stay updated with our blogs and learn more.

Step 5: Optimizing Your Own Site for On-Page SEO

In this step, we will learn about On-Page SEO and how you will optimize your content on your site. This step is all about keyword optimizing your content for SEO. There is a lot more to be covered in On-page SEO, but it is not possible in this blog post. So, I will just give a brief overview of how you can optimize your site for On-Page SEO.

Here, I will tell you about three strategies for On-Page SEO that I use and recommend you use as well:

(a) Internal Linking

Some of you must be thinking that internal linking is a dead technique. But you should know that internal linking still works very well, and you should use it. But for those who don’t know what internal linking means:

Internal linking is nothing but connecting your pages/posts to one another on your site. But use internal linking in a good way. For example, in step 4, I have explained to you about making high-quality backlinks in brief, and I have also promised that I will write a separate blog post on backlinks. So when I write the blog post on backlinks, I will just give a link in step 4 that says, "Click Here to know more about Backlinks" or something like that. So, with this, I just wanted to say that you can link one page to another page on your website, but it should make sense. So that if someone clicks that link, the visitor should not get frustrated. You can do much more with this. So, try to think of your way of doing that.

(b) Short, Keyword-Rich URL

Using a short URL for your web pages/posts is a good practice. You will be surprised to know that when it comes to Search Engine Optimization, short URLs crush long URLs. You must give it a go and see the results. It will definitely work.

Some of you must know how to shorten your long URLs. For those who don’t know, if you are using WordPress, you must have come across permalinks. On every page when you click on Edit Page, on the top where the name of the page is written, click on the page name, and you will be able to edit your page/post URL. Try to name the URL as your keyword, like for me, I will keep the URL as: http://triplehash.in/blog/seo-for-website/. So keep it short and cute.

(c) Semantic SEO

For the past 6 months, I have been using this technique on some of my sites, and it worked for me and gave me awesome results. So let’s start learning about what semantic SEO means.

Semantic SEO refers to using some other keywords in your post. In other words, when you have completed step 1: keyword researching, you must have made a list of 15 keywords. Just use some of them in your article, but it should make sense. Believe me, this is the best technique for On-page SEO. You can also use keywords that appear below the Google search results with a title: People also search for. See the below image.

Step 6: Optimizing for Search Intent

You can say optimizing for search intent is just The Skyscraper Technique 2.0.

When you were searching for your keywords, you must have noticed that these results rank on top many times. You can follow this way too to increase your chances of being on top of search results by just keeping your content organized like a list. For example, if I follow this step in this blog post, my title would be: Top 10 Strategies of SEO for a website in 2024. So give this step a go and monitor your results to see if it worked for you or not. Most bloggers use this technique to rank higher.

It is observed that most visitors like a simple orientation of contents. In other words, visitors get easily attracted to titles that give an idea of how many things are stated in the post. Keep your content stepwise because it is very easy for visitors to understand each step. It also looks nice as it is arranged like a list.

So, give this step a try and let me know in the comments if it worked for you or not.

Step 7: Making Your Content Attractive

Design is the most underrated part of content writing. The person who visited your site once through any source or link should be attracted to your content. Then only will they return to your site another time while searching for anything related to your niche. You should spend time designing your post/page to make it attractive. You should use vectors, illustrations, high-quality images, and more to make your page/post attractive for your visitors. Even you must be following some blogs, and you must be loving some websites only because of their stunning designs they put on their posts.

You should use stunning font styles, not the old ones like Times New Roman. Even you will also not like the contents that are written in old styles. So try to be modern in terms of styling, at least. You can also follow some sites that suggest new and modern font styles.

If we talk about colors, you should use light colors for designing your elements, not the solid ones. You should only use solid colors somewhere if you want to highlight some text or heading.

Use graphs and charts to explain your content because graphs and charts create a good impact on visitors. Even I use graphs and charts in my posts on my sites to explain things and make them easy to understand for visitors. Graphs are very attractive and eye-catching. So spend some time on graphs too.

Use screenshots to show something, like I have attached many screenshots to show search results. You must like the screenshots I have attached. It’s a good practice to make your posts attractive so that if your visitors are new to something, they will get an idea of it.

Step 8: Building Links to Your Page

Now it’s time for you to know more about link building. In this step, I will tell you three techniques that are working great in 2024 through which you can actively build links to your site.

(a) Broken Link Building

Broken link building simply means finding broken links from sites and offering them replacement with your link. In other words, imagine a site is providing 10 best SEO tools and explaining them in detail or someone has explained an SEO technique that was working in past years but now doesn’t work.

So you will contact that site and mail them like:

Hey!
I was looking for some resources on SEO tools/techniques for 2024, and I came across your article.
Great stuff!! But in your article, you have listed/explained [tool/technique {name}], it doesn’t work now/shut down recently (time span).
Recently I published an article on 10 SEO tools/techniques [attach link of your post]. Read it out.
It might make a nice addition to your page.
Either way, keep up the good work.
Cheers,
[Your Name]

So mail the site like this. I am sure you will get a reply because you are not asking for any backlink; you are just helping that site update its content, and in return, you get a link to your site from the targeted site.

(b) Competitor Analysis

This strategy is old, but even now, most experts use this technique for link building. So, get ready to understand this technique. Search for a website that is already ranking on a keyword that you want to rank for. Do an analysis of that site using any SEO tool.

For example, I will analyze a site that is ranking for the keyword "10 SEO tools of 2024."

I will use Ubersuggest to analyze this domain ranking on top. You can use any SEO tool of your choice.

See, this domain has 1,283 backlinks. Now I will just click on BACKLINKS.

And I got to know that with 1,283 backlinks, 199 domains are referring to his site. On scrolling down, I saw this:

So I got a list of domains that are giving links to this site on their site. So I will analyze each site and see if my site/post would make sense or not. If it would make sense, I will try to approach the site admin to give a link to my site on their site.

So, give this technique a go, analyze a site ranking on your targeted keyword, and let me know in the comments how far you went and what result you got.

(c) Evangelist Method

This technique is less about links and more about getting your content in front of the right people. Or you can say the people who write blogs in your niche.

You can use BuzzSumo to get to the people who shared content on your niche and let them know about your article. So you can do so by just emailing everyone like this:

Hey! I am reaching out to you to tell you that I am publishing an article on [ Your post Title] very soon. As a fan of this strategy/niche.
I thought you should be the first person to know about my article.
Want a heads up when it goes live?
Cheers,
[Your Name]

And when they reply to your email, just send them your post link. They will surely share it on their social media/blog. This is a ninja technique for getting dozens of shares of your post.

That’s it for this step! If you liked this step or loved any technique in this step, let me know in the comments. And give this step a try for your site. I would love to know in the comments.

Step 9: Promoting Your Content to Forums

You can also use Google Adwords to promote your content on your targeted keyword. But I always recommend promoting your content on forums for free to get a huge amount of traffic and attention.

One of the best practices is to use platforms that already have a lot of audiences like Quora, Yahoo Answers, Medium.com, and many more forums where your content can help the audience. Because promoting your content should help the audience who are struggling to learn about something in which you are writing content.

You should make an account on the forums I told you about, and you should search for more forums in your niche and share your content there to help those who are struggling.

Don’t always put links to your post on forums. Initially, gain some respect in forums and just help the people who are struggling by writing the solution there only, and then put your link saying— If you want to know more about [Post/problem title], then visit this site and know more. This is the best way to get more shares, more traffic, and more subscribers.

This step takes very less time than any other SEO technique.

Give this a try and let me know in the comments if you liked this step or if you faced any problem in doing so.

Step 10: Updating and Improving Your Content Over Time

This step is very important for you. So don’t skip this step as it is the last SEO strategy on my list. Read it carefully because, in this step, I will tell you about how your article/post will be on top even after a year.

First, I will give an example to make you understand this: Has this ever happened to you?

You have searched for something, found a blog, and then started following up all the steps that you read in that blog. And somehow after some time, you realize that it doesn’t work in 2024.

Drop me a comment if you have faced this situation anytime.

But, did you think why that happened? It was because of that blogger you wasted a lot of time because the blogger didn’t update his blog with time. Do you ever like to visit that site again? I think most of you will answer a big NO.

So here, updating and improving the content comes into play. You must understand why updating and improving content is necessary.

So always keep an eye on your previous posts to ensure that whatever information you have provided in your post still works or not. If not, kindly update it. If you find some more information regarding your previous post, you should add additional information that you came to know or some other technique you came across throughout that time.

You should also remove/delete the content that doesn’t work in the present. And add a replacement for that. So that your content is always updated and you will get more visitors and gain respect from your audience.

That’s it for this final step from my side.

Now I would like to hear from you

In this post, I have given you my top 10 SEO strategies for your website in 2024. I hope I was able to explain everything. If I missed something important, please let me know in the comments.

And I would like to hear which strategy you are going to try first for your website.

You can follow me on Instagram and Twitter. And share this post if you find it useful and worth it.